Bieber Fever Hits Prime Time


Oh my goodness gracious, you guys. NBC just got bumped up a few spaces on my "like" list after I dropped them in at rock bottom right underneath New Lilly for canceling the Sing-Off and shortening 30 Rock.

Why, you ask? What did this network (which the article I read is quick to remind us is still 4th place) do to regain such favor?

They are airing an hour-long prime time Justin Bieber documentary on Thursday, June 21.

I know. I KNOW. It's too good to be true.

It's important to note at this point in my post that although it may seem like I am being sarcastic, I absolutely am not. If you don't believe me, I will show you a picture of me holding my copy of Never Say Never. Or better yet, you can come over and watch it with me. I dare you to continue to dislike the Biebs after you watch it. Go ahead. Try. You won't succeed. (If you have two ears and a heart, that is.)

Anyway. According to the official press release (via EW), the documentary has “unprecedented access to Justin as our cameras film not only his performances, but his every move on this global tour — giving our viewers an all access pass to his life over a 12-day period, something rarely seen on TV today.”

ALSO, a Justin-cam.

This is going to be good.

Maybe they even captured on film that thing where he ran into a plate glass door or that scuffle with a paparazzi. Okay, so May wasn't his best month. But this will totally make up for it.

Let's cut to the chase, here. I've got 10 reasons why you should watch this Bieberrific event:

+ 30 Rock, Community, Parks and Rec and The Office are not on during the summer. Assuming you too are TV-obsessed and like funny shows, (since you are here at TVA) I can also assume you are no longer tied up on Thursday nights. NO EXCUSE.

+ You can play a drinking game based on how many times Biebs says the word "swag." Extra points if he's dancing or hair-swooshing while he says it. [Alternate drinking game: bets on how many seconds long any given vocal run will be.

+ MAYBE Usher will show up. Maybe.

+ You will have something to talk to your niece about on your upcoming family vacation, which means you can avoid talking about "the face book." SCORE.

+ It's 100 percent free-er than Never Say Never on DVD. (If you don't count your cable bill.

+ You'll be hip to the lingo.

+ You'll probably get to see some pyrotechnics and scaffolding shaped like a heart. Cool, right? [Shh. Just say "right."]

+ He doesn't have that dumb haircut anymore. Well, at least not the original Dumb Haircut, which is about all you can ask.

+ You can use it for research on your grad school thesis about the social repercussions of the reincarnation of "Beatlemania." Assuming that is your thesis, of course. If it's anything else on the planet, this probably won't help you.

+ The joy of listening to the Biebs serenade you with that smooth hip hop sound and secretly wishing you could dance like him. (This one may only apply to me.)

Will you be tuning in? Why or why not? Let's discuss.